How are beacons going to affect search marketing?

by Matt Owen
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type of targeting and data management we’ll ...Read the full article

Edgelands: An Audio Journey through the Barbican

Roam the Barbican foyers using headphones to experience this free audio journey, which reframes the sounds and sights of the iconic arts centre. Leave day-to-day at the door, and discover an architecture of other spaces, resounding with the echoes of its Utopian foundations. Download Edgelands on the AppStore or Google Play http://www.barbican.org.uk/apps Created by Hannah Bruce & Co and Seth Scott. Supported by University of York. Directed by Minyung Im Pushing the boundaries of theatre, dance, film, music and visual art, we are Europe's largest multi-arts centre. Subscribe: http://ow.ly/O44tx Like: http://www.facebook.com/barbicancentre Follow: http://www.twitter.com/barbicancentre Discover: http://www.instagram.com/barbicancentre Listen: http://www.soundcloud.com/barbicancentre Explore: http://blog.barbican.org.uk What’s on? http://www.barbican.org.uk