Psych! Five Principles That Explain Why Consumers Take Action (or Don't)

Today's marketers can track and analyze virtually every step of a customer's journey. We have spreadsheets galore, forecasts for years, and hard, quantitative data to show us what's working and what's not. But beneath all that data, there is something more enigmatic at play: the human mind. Ironically, one of the biggest mysteries on Earth is right inside each of us—and it's ...Read the full article