SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

by Amy Bishop
As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect between the digital strategies that one team owns versus the strategies being implemented by teams that are responsible for other digital media types. This particular session brought together leaders in paid search and paid social to provide ins ...Read the full article