TV Ads Are Better Than Online Video Ads (and How to Build a Great One)

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% say they trust video ads they see online, according to a Nielsen survey. Online ads are annoying because they interrupt what the consumer is trying to accomplish.Read the full article