Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio

Almost every head of marketing, whether they be a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With more money to spend, marketing can (theoretically) drive more growth. But all too often marketing budgets are set without much rhyme or reason – there tends to be a huge correlation to how many sales were made in the previous month or quarter, or w ...Read the full article