Why Stella Artois is going big on mobile video

When Stella Artois vp Harry Lewis is reviewing a creative, he doesn’t want surround sound or 4K video. Instead, he’ll watch it on his smartphone. That’s because it’s precisely how most people are going to end up experiencing the creative: As TV viewership stagnates, mobile video is on the up. ZenithOptimedia forecasts daily consumption to grow by 19 percent this year.Read the full article