AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions performed within apps.Read the full article