How Gawker is pulling comments into its Facebook Instant Articles

by Lucia Moses
For many publishers, comments are an important way to create reader engagement. There are few places where that’s more true than Gawker Media, where co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though.Read the full article