How the Hustle built a 100,000-subscriber email newsletter for millennial bros

Sam Parr got the idea for the Hustle, a daily email newsletter targeted at millennials, while emailing friends to promote HustleCon, a conference he was organizing around startup founders. The avalanche of responses he got made him realize there was an opportunity to connect with millennials through email, and the Hustle was born. Today, the email has 100,000 email subscribers.Read the full article