How to Create an About Us Page That Makes People Care

by Pam Neely
What’s the purpose of an “About Us” page? Is it about you, or your visitors? Is it filler copy pushed out just before you launched your site, or a carefully planned story that brings people in and makes them want to help your cause? Hopefully, you’re in the second group. You’ve thought long and hard about your About us page, creating a storyline that’s as much about your visi ...Read the full article