‘Telling, not selling’: A peek inside Jack Daniel’s social media playbook

by Tanya Dua
Throughout much of its 150 year-long history, Jack Daniel’s has played up the life of its founder Jasper Daniel (Jack was his nickname), all with a folksy, Americana feel. Its social media strategy has been no different. The whiskey maker frequently shares photos and videos with a distinctly nostalgic feel, giving its fans a glimpse into its distillery’s rich heritage across its social accounts.Read the full article