Why Cannes Wants to Fuel Better Branded Content

Prior to this year, there was a strange dynamic at the heart of the Cannes International Festival of Creativity. Content marketers love to go party on yachts and talk about their work, but prior to a few days ago, the jury hadn’t awarded a top prize for branded content since 2013. The New York Times ultimately stopped the drought, winning a Grand Prix for its virtual reality f ...Read the full article