2 terrific #MarTech talks on the rise of AI in marketing

by Scott Brinker
One of the hottest topics in marketing technology today is the rise of artificial intelligence (AI), machine learning, and cognitive computing in marketing. If you’re wondering about the difference between those three terms, well, my feeble attempt at delineating them is this: machine learning is a subset of AI (which broadly applies to computers doing “smart” things), and m ...Read the full article

MarTech US 2016 - Cognitive Marketing: The Rise Of The Super Intelligent Marketer - Gerry Murray

Gerry Murray, Research Manager & CMO Advisory of IDC analyzes converging trends and radical capabilities which will have a massive impact on current and future customers in this session during MarTech US in San Francisco. MarTech US 2016 - San Francisco, CA at The Hilton at Union Square Learn more about #MarTech - http://mrtch.co/25JAvF1


MarTech US 2016 - How Machine Intelligence WIll Really Change Marketing - David Raab

David Raab, Owner of Raab & Associates shows MarTech US attendees what's on the machine intelligence radar for the future of marketing and where it is headed. MarTech US 2016 - San Francisco, CA at The Hilton at Union Square Learn more about #MarTech - http://mrtch.co/25JAvF1