Customer Experience in The Age of the Aggregator

It’s 2016 and I’m sad to say that I regularly encounter brands on social media who live and die by their boilerplates, or simply just don’t respond and use their channels as content distribution networks. In the age of the aggregator, the power of the consumer has never been greater and brands simply can’t afford to enter the social realm and try to “play the game” by their ow ...Read the full article