Does advertising even work any more?

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Is it all just a big waste of space, time and money? I’m talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. All of it.Read the full article

Super Bowl Ad (99?) E*Trade - "Wasted $2 Million Bucks"

E*Trade Super Bowl ad of a monkey and two idiots - "Well, we just wasted two million bucks..." Better sound version here...

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