How to Choose the Best Social Network for Your Audience

I hear it all the time. “What should we post on Snapchat?” “Should I be on Pinterest?” “How about Periscope?” There are plenty of social media platforms to choose from, and I need to stress the word, choose, here. Just because a social network exists does not mean that your brand needs to be on it. In fact, spreading yourself too thin can actually hurt your brand.Read the full article