Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

Mobile advertising platform Smaato released its Q1 2016 Global Trends in Mobile Advertising report, which highlighted the growth of mobile ad spending from Q1 2015 to Q1 2016. Specifically, Smaato said global ad spend on its platform increased 89 percent from Q1 2015 to Q1 2016. Breaking this growth down by region, Smaato’s report showed the Americas had the highest ad spend ...Read the full article