The Best Branded Content of June: Heavy on the Content, Light on the Brand

by Joe Lazauskas
On Friday, my friends and I expressed our patriotism by going to see Independence Day: Resurgence despite awful reviews. It was indeed terrible, but also weirdly enjoyable—particularly when it got to the moment we were all waiting for. The moment when Jeff Goldblum stares into the camera, explains his crazy plan to save earth, and ensures us that “maybe, just maybe, it’ll work.Read the full article