4 digital marketing tactics for local reach

Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry eyes and a fuzzy return on investment. A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be higher than global campaigns, bu ...Read the full article