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forbes.com - 17 readers - Few would argue that the US healthcare industry is currently undergoing a seismic shift. Just one of the changes facing healthcare is based on consumer behavior shifts as more employees find healthcare independent of their employers. As consumers take a more active role in their healthcare decisions, marketers must listen and adapt in order to r...
adage.com - 18 readers - As profit-pinched hospitals look for cost-effective means to draw in business, they are marketing where the patients are -- online and on mobile devices.