5 Things Every Email Marketer Needs To Know About Forms

by Pam Neely
Poor forms. They’re just about the least-sexy thing about marketing, including email marketing. Many of us think of them last, long after we’ve fussed over a landing page for hours. This is not a smart approach. While forms might seem boring compared to other parts of your landing pages or your site, they play a critical role in email marketing, especially in building your list.Read the full article