Ask an influencer: ‘I charge more if the person I’m dealing with is hard to work with’

by Shareen Pathak
Influencer marketing is burgeoning, but still in its nascence, creating real tensions between brands and agencies and the influencers they employ. One big issue is the problem of compensation: How much do you pay influencers when there are no real benchmarks in place? And for influencers, how do they determine what to charge? We polled members of influencer agency Sway Group’s ...Read the full article