Do you really know how much you’re bidding?

by Frederick Vallaeys
We’ve all read stories about the most expensive CPCs in AdWords — and while we may find these high CPCs surprising, I bet most of us don’t truly know how much we are bidding for our own keywords. How is that possible, you ask? As bid management has become more complex over the years, it’s very easy to lose sight of the final CPC that’s hidden behind layers of bid modifiers t ...Read the full article