How one underwear brand boosted sales by through sassy Snapchat fare

by Yuyu Chen
Snapchat is a hard nut to crack for many brands because there’s no one-size-fits-all strategy: Hotel chains like Starwood and Hilton are experimenting with the platform through branded geofilters; Adidas Originals relies heavily on celebrity ambassadors like Pharrell Williams. Online skivvies retailer MeUndies, on the other hand, is carving out its own approach: creating origi ...Read the full article