How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

Like many B2B organizations, agricultural biotech company Monsanto focused primarily on its own client base rather than the end users, and hadn't really considered social media a priority for the company. Unlike most B2B organizations, Monsanto found itself facing a virtual army of propagandists determined to bring the company down, and needed a way to invite people in so t ...Read the full article