SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics

by Mark Traphagen
At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results. Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to ourselves, ...Read the full article