Three Reasons for Including Whitepapers in Your Content Strategy

Some 63% of B2Bs have ranked whitepapers to be more effective than videos, e-newsletters, blogs, infographics, etc., according to the 2016 B2B Content Marketing report by Content Marketing Institute and MarketingProfs. But are whitepapers really that effective? An example of a successful whitepaper campaign comes from Fact-Finder.Read the full article