Which Channels Do Customers Trust for Branded Content?

by Sherice Jacob
You know that when it comes to getting an unbiased, credible, and trustworthy review of a product or service, you’re most likely to turn to family and friends. But what about branded content? Are blogs a reliable source of information? Can social media be trusted? Where are people getting their brand information and how much of an influence do different media channels have? Let ...Read the full article

Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-scientist-single/id458479961 The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take. Directed by Andreas Nilsson Soundtrack by Enya: Only Time More about Volvo Dynamic Steering: http://volvotrucks.com/fm Don't miss coming films and other exciting material: https://www.facebook.com/VolvoTrucks https://twitter.com/VolvoTrucks See the Teaser with Jean-Claude Van Damme and the technician behind the new steering: http://youtu.be/Yatg89gi0nM