6 custom Google Analytics reports you should use for every CRO project

by Jeremy Smith
Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the out-of-the-box reports won’t always fit your needs. So, fortunately, GA also allows you to create your own reports.Read the full article