How BuzzFeed tailors its content across Europe

International expansion may be part and parcel of most publishers’ strategies, but extending brands across multiple countries, each with its own language and culture, is tough. What plays in the U.K. doesn’t necessarily resonate in Spain. BuzzFeed has been working hard at cracking the code. Its U.K. office has exploded since its 2013 launch, with 100 editorial staff and 50 commercial.Read the full article