How Thrillist created a cider ad that got 54 million views in two days on Facebook

People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California. The three-and-a-half minute video has collected 54 million views since being posted Tuesday, with half of the viewership occurring within the first 24 hours. It’s also an ad.Read the full article