Just Listening to Social Media Fans Isn’t Enough

by Michael Kwan
Practically every brand in every niche in every industry worth its chops is going to have some form of a social media presence these days. It doesn’t matter if you’re in the business of selling smartphones, reporting the news or designing websites, you likely want to put your company out there in the public eye. That’s how you get noticed and that’s how you attract new customers.Read the full article