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adage.com - 15 readers - Stats and facts on advertising in the first 50 years of the Super Bowl including ad spending and cost for a 30-second commercial.
adweek.com - 24 readers - With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.
adweek.com - 16 readers - Broadcast TV ad spending went into 2015 like a lamb but came out like a lion. New data from Standard Media Index indicates that while broadcast TV ad spending was down 3 percent in 2015, it jumped 13 percent in the fourth quarter, buoyed by a strong scatter market.