2016 Native Advertising Trends for Publishers

by Chad Pollitt
According to a study released late last year by Adyoulike, worldwide spending on native advertising will soar to over $59 billion in 2018. Cisco’s The Zettabyte Era – Trends and Analysis found that global IP traffic will increase nearly threefold over the next five years. This means more eyeballs and more demand for content.Read the full article