Coca-Cola UK talks digital dos and don’ts for new £10 million campaign

Coca-Cola is having a shake-up in the U.K. With increasing pressure from the British government in the form of a sugar tax and from health-conscious consumers on the calorie-counting front, the brand is now reducing the white stuff. Today, it unveiled one product from its £30 million ($38.8 million) rebrand: Coke Zero in the U.K.Read the full article