How cocktails became the new food videos

by Lucia Moses
Move over, rainbow bagels. The internet may be bingeing on quick recipe videos and hardcore food porn. But cocktails are fast becoming the next digital publishing obsession. Thrillist Media Group just launched Supercall, a vertical site, optimized for Facebook, focused on drinks. Sponsored by Diageo, it will focus on drink recipes aimed at its young male readership.Read the full article