The winners and losers of Snapchat’s new Memories feature

Snapchat isn’t the newest kid on the social media block and is losing some of the spontaneity that made it unique in social media. Along with picking up older users, the messaging app this week started offering an option to preserve photos and videos. Snapchat is going mainstream. While that might ruffle hardcore users, brands and advertisers should find the app more welcoming.Read the full article