Why Time Out has prioritized Facebook Live, Tumblr and Snapchat on social

Time Out wants to double-down on video content creation and has earmarked Tumblr, Facebook and Snapchat to help it both scale and monetize the content it creates. This strategy of using platforms to help scale audiences is a common go-to move for publishers, but the jury is still out on whether that can result in meaningful revenue for them.Read the full article