This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I illustrate how the lines between publishers, brands, and agencies are blurring with two examples: Thrillist plans to launch a new spirits website that is sponsored by a liquor company, and agency giant WPP has invested ...Read the full article