3 ways Amazon will up its Prime Day strategy this year

Last year, Amazon shoppers tweeted their disappointment over the much-hyped deals for Prime Day, the retailer’s first self-made shopping holiday. Amazon’s day of discounts, meant to rival Black Friday and Cyber Monday, was called a “mish mosh of crap,” a “garage sale” and “trash.” Still, Amazon Prime Day is back, with more deals, on July 12.Read the full article