Big Advertisers Move to Email, Lead Costs and Content Tips

Good Monday morning, marketers! Let’s get this summer workweek off to a productive start with a few pertinent news items. Email increasingly favored by major advertisers Big-spending advertisers are moving away from traditional media and toward email and other digital channels, reports Andrew Meola on Business Insider, citing an Ad Age report on the top 200 advertisers ranked by total ad spend.Read the full article