Digital Ad Purchases to be 80% Programmatic by 2018

by Michael Levanduski A new study from the Internet Advertising Bureau (UK) has just been released. This study looked at the rapid growth of programmatic ad sales, especially in mobile. The report found that back in 2014 approximately 50% of all display ads were purchased through programmatic systems. For mobile, however, 64% of ads were programmatically purchased.Read the full article