Good decisions (and sunk costs)

by Seth Godin
An anonymous friend sends you two tickets to Hamilton, showing on Broadway tomorrow night. On your way to the show, someone offers you $2,000 for the tickets. If you don't take the money and go to the show instead, how much did it cost you? Or, consider the opposite: An anonymous friend sends you $2,000. You go for a walk in New York.Read the full article