How Online Video Can Help Brands Battle for Consumer Attention

A smartphone, a Snapchat account and a penchant for solid storytelling is all it took for the “Damn Daniel” meme to dominate the Internet in a matter of days. One moment, Daniel Lara and Jason Holz are average teenagers capturing video of their friends in the halls of their high school, and the next, they’re on Ellen collecting a lifetime supply of Vans sneakers.Read the full article