In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

by Greg Sterling
US mobile ad revenue in 2015 was approximately 35 percent total digital revenue or $20.8 billion. However, revenue from in-app ads is dwarfed by in-app purchase revenue and paid apps according to the AppsFlyer State of In-App Spending report. The AppsFlyer study looked at “over 100 million users across over 1,000 apps that have in-app purchase activity.Read the full article