5 lessons from Euro 2016’s guerrilla marketers

Last Sunday, Euro 2016 came to a close with Portugal’s 1-0 win over host nation France. Like any football tournament, it attracted a raft of guerrilla marketers angling for a piece of the action, without the price tag of the 10 official sponsorship slots. Twitter was the key battleground for so-called “second screeners,” sports fans who watch TV while using another device.Read the full article