APB Podcast – List Building Round Table

by David Ford
You might have heard ‘the money’s in the list’, but what does that really mean? Simply put, building an email list is one of the most effective marketing methods. When you build a list, you have an asset you can market to over and over. Instead of just sending them off to hopefully get one conversion, you can collect their email and potentially get multiple conversions on just one visitor.Read the full article