As Pokémania rages, the Nintendo brand soars

by Tanya Dua
For those not yet wandering around the neighborhood glued to your phone screen, Pokémon Go is an augmented reality mobile game unveiled last Thursday that allows players to collect virtual Pokémon in real-world environments, trade with other players and even battle it out in the streets. And it is proving to be the biggest brand boost for Nintendo in recent years.Read the full article