Case Study in SaaS Marketing: How Help Scout creates content that works

12 July 2016 BY Irina Nica Why it matters? I remember I discovered Help Scout’s blog and resources center a few years ago and I instantly became a fan. Their content is simply inspiring; carefully polished, beautifully designed, and useful, even for those who are not working in the Customer Support niche. I was surprised to rediscover them recently from a slightly different perspective.Read the full article