FTC spanks Warner Brothers for failure to disclose social influencer payments

by Greg Sterling
You think that brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that fact that the US Federal Trade Commission (FTC) will come after them. This happened earlier this year with gaming network Machinima and retailer Lord & Taylor and now it has happened to Warner Bros. Home Entertainment (Warner).Read the full article